ByteDance's TikTok Shop Under Investigation in the US, Potential Forced Sale Looms

Aug 12, 2025 By

The Biden administration has intensified its scrutiny of TikTok's e-commerce venture, TikTok Shop, amid growing bipartisan concerns over data security and the platform's Chinese ownership. Multiple sources familiar with the matter reveal that the Committee on Foreign Investment in the United States (CFIUS) is considering demanding ByteDance divest from its US operations or face a potential ban, marking a significant escalation in the years-long standoff between Washington and the viral video app.


According to three senior officials who spoke on condition of anonymity, the national security review has entered its final stages, with particular focus on how TikTok Shop handles American users' payment information, purchase histories, and browsing data. The probe follows explosive growth of the shopping feature since its September 2023 US launch, with analysts estimating it processed over $1 billion in gross merchandise value during the 2023 holiday season alone.


"This isn't just about dance videos anymore," said a Commerce Department official involved in the review. "We're talking about a platform that combines precise consumer behavior tracking with payment systems and logistics networks. The scale of data collection is unprecedented, and all roads lead back to China." The official noted that TikTok Shop's integration with the main app gives it access to granular details including users' biometric data, location history, and private messages.


ByteDance has repeatedly denied sharing US user data with the Chinese government, pointing to its $1.5 billion "Project Texas" initiative that routes American data through Oracle servers. However, recent leaks from internal meetings suggest Chinese-based employees retained access to US information as recently as January 2024, undermining the company's transparency efforts.


The potential forced sale would mirror the Trump administration's 2020 attempt to ban TikTok unless it severed ties with ByteDance—a move blocked by federal courts. Legal experts note the current process differs significantly, with CFIUS operating under established regulatory authority rather than executive orders. Still, any divestment demand would likely trigger protracted legal battles, as ByteDance has previously called such requirements "technologically impossible."


On Capitol Hill, lawmakers are preparing legislation that would grant the administration broader powers to regulate foreign-owned apps. A draft bill obtained by our reporters would establish a new interagency panel specifically for reviewing e-commerce platforms with ties to "foreign adversaries." Meanwhile, the House Select Committee on China has scheduled hearings to examine TikTok Shop's supply chain relationships with Chinese manufacturers.


The commercial implications could reshape the US social commerce landscape. TikTok Shop has captured 13% of American Gen Z consumers according to Morning Consult data, leveraging its algorithm to create viral product trends. Analysts estimate the feature contributes nearly 20% of ByteDance's global revenue, making the US its most profitable market outside Southeast Asia.


Industry reactions have been mixed. Amazon and Meta have quietly lobbied for stricter oversight, seeing TikTok Shop as an existential threat to their e-commerce ambitions. Small businesses that flourished on the platform, however, warn that a ban could devastate entrepreneurs who built livelihoods around viral TikTok products. "This isn't about security—it's about crushing competition," said the owner of a skincare brand that gained 80% of its sales through TikTok Shop.


The investigation has also strained US-China relations, with Beijing accusing Washington of "economic coercion." Commerce Ministry officials hinted at retaliatory measures against American firms operating in China should the forced sale proceed. This geopolitical dimension complicates matters for ByteDance, which must balance compliance with US demands against maintaining favor in its home market.


As the White House weighs its options, TikTok has launched an aggressive lobbying campaign emphasizing its US job creation and small business support. The company recently published economic impact studies showing it contributed $24 billion to US GDP in 2023. Behind the scenes, ByteDance executives are reportedly exploring contingency plans, including spinning off TikTok Shop as a separate entity with US-based ownership.


Consumer advocates remain divided. While privacy groups applaud the scrutiny, some argue the focus on TikTok ignores similar data practices by American tech giants. "The fundamental issue isn't nationality—it's whether we'll finally get comprehensive privacy laws," said the director of a digital rights nonprofit. This sentiment echoes broader debates about data governance in an era where borders increasingly dissolve online.


The coming months will prove decisive for TikTok's US future. With the presidential election looming, the administration faces pressure to demonstrate toughness on China without alienating young voters who dominate TikTok's user base. For ByteDance, the calculus involves determining whether the world's most valuable startup can survive losing its most strategically important market.


As one former national security official put it: "This isn't just a business story. It's about who controls the infrastructure of our digital lives—and whether we trust that control to remain beyond Beijing's reach." The answer to that question may soon determine whether TikTok Shop becomes the next casualty in the ongoing tech cold war between superpowers.



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